Businesses & consumers have begun to embrace online videos in recent months more than ever before, with viewers reaching 168 million in September. And with the online video surge, arrives a distinct business investment splurge on video advertising. The research firm e-Marketer projects a 35 to 45% growth in online video advertising for each of the next five years.
YouTube, the renowned media marketing giant, acquired by the mega-marketing internet search engine, Google, has contributed much to this evolution. How?
- Posting a YouTube video incurs a $0 investment. As a business marketer, you can align your promotion with your company marketing budget to create the appropriate video advertisement. Some techniques include: infomercials, presentations, trainings, testimonials, property tours, and video blogs.
- YouTube's "feedback analysis" tools persistently co-developed by the technical brilliance of Google, allows automated consumer behavioral analysis for businesses to target their internet marketing investments. YouTube & Google technicians are also testing the ability to add video captions to all online videos, allowing businesses to search engine optimize their video posts using the familiar techniques utilized by businesses to attract users to their online portfolio(s) & network(s).
- YouTube accounts for 40% of all online video views. It is essential for businesses to identify their target consumer, grab their attention, elicit reaction, and escort them to take action. And unlike TV advertising, this does not necessarily call for professional production(s).
Internet Marketing specialist, Rohit Barman President of DPS America boldly claims that, "YouTube is the stepchild of social media marketing, with significantly more marketing potential than his sister social media networks".
By Bruce Lacey
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