Generating Votes & Election Support through Smart Internet Campaigns

We live in a Democracy, where "every vote counts". So, it seems obvious that with 250 + million internet users, politicians would be utilizing the plethora of internet marketing tools in their campaign management, and expansion of loyal voter base. If you are a politician, or a campaign manager, here are some simple steps you need to consider, prior to your next election:

• Create a website, as your online campaign headquarters.
• Generate an online support network (voters) through registration:
• Conduct offline campaigns directing consumers to your website, to receive updates on campaign specific interest(s).
• Create & distribute ad campaigns, linking ads to your registration page.
• Set up an affiliate network (online partners) to co-campaign/advertise for you. Groups that are stationed within your campaign area, have a local/ geo-targeted consumer base, and have similar political interests would be ideal. These campaign affiliates are extremely important as they will play an integral role in acquiring votes for future elections. Distribute your ads through your affiliates' online websites. You can even target specific consumer groups depending on the affiliate specifics.
• With the eventual goal of creating targeted voter email campaigns, ask your supporters about their individual political interests (through a brief survey)...

... What topic interests you the most?

• Local/ National Economy
• State/ Federal Unemployment
• International Business Relations
• Immigration laws
• Gay Rights & Marriage Equality

... Get basic demographic information - age, sex, ethnic origin (make this optional).

• Optimize your website content through composing & incorporating a list of "geo-targeted keywords" (content incorporating your consumer bases' political interests & location for better visibility)
• Utilize a mass emailing software; segment your voters and campaign affiliates into separate address books in order to run aggressive personalized campaigns.
• Set up pages on major Social Networks (Facebook, Myspace, Twitter) and keep fans involved in the issues that majority of your registered network appreciates.
• Create a YouTube page, and run advertising campaigns through YouTube. Optimize your YouTube videos with rich geo-targeted keyword content.

Begin Campaigning!, but don't forget to utilize the valuable consumer data you have collected.

Internet Marketing specialist, Rohit Barman, president of DPS America insists that "political officers and campaign managers MUST get acquainted with internet marketing, as it allows them to acquire valuable data on voter interests, segment it seamlessly with the help of automated email registration software(s), and run aggressive campaigns targeting voters with interests that effect them the most. Tapping a voter's core nerve will create enough excitement to get them out on Election Day."

By Kevin Haggerty

"DPS' 2.5 hour interactive training, Digital Promotions Strategy, beginning in January and based in New York City, is the first of its kind to incorporate the entire spectrum of creating, engaging & expanding an online network. Extracted from the internet's scientific principles, the live seminar(s) will provide celebrity agents the knowledge, structure, and tools to track consumer/ fan behavior & campaign effectiveness - an internet marketing strategy that will give agents the confidence to manage their public relations campaigns more effectively than ever before."